A few years ago, business cards were a simple affair – a white card with the crucial details printed in simplistic typography. They were functional, rather than intrinsically beautiful. It didn't matter whether you were an architect or businessman, all business cards would look the same.

Today, with a lot of paper stock choices, print finish options, coatings, and dies, it can be overwhelming to find the right type of card that will represent your company to customers and clients. And, in addition, convey the impression you'd like them to take away.

Cost is often the primary considerations, but with tight constraints in the pocket, there is a range of options available. You can choose metal and plastic cards, but they can be a bit expensive. One of the best and cost-effective ways to make an impression is to create your own artwork and print them out on spot UV business cards.

What is Spot UV?

Spot UV refers to where the glossy coating on a business card is placed. A spot UV business card is printed out on card stock that is non-shiny. After that, spot UV gloss is put over the top of the silk card stock on certain parts of the business card. 

Adding Spot UV to Your Business Cards

When designing business cards, the logo is an ideal place to add on the spot UV. Since a logo is made to be more attractive, beautifying them with spot UV will make it stand out even more.

You can also opt for applying the spot UV on the card's backdrop, or do a reverse spot UV, which is the background glossed over but not the logo.

How to Add Spot UV?

As varnishes spot dries upon UV light treatment immediately, precision is possible with this technique. In the marketing world, printed materials can be enhanced in a way to increase mass appeal. Once highlights are added, this business card surpasses other cards in precision and quality.

The most effective way to apply Spot UV to business cards is the apply it to silk cards. You cannot apply it to metal, glossy, or plastic business cards. Keep in mind not to use it too much, or your cards will look abysmal.

The Bottom Line

This type of service is usually offered by printed companies that specialize in printing out premium business cards. If you need assistance with a custom design, contact custom design services for your business cards and other print materials. With the right service partner, your business cards will impress recipients and generate positive responses.