Working in the “New Normal” means you should do something new for your business. Just like your life changed, you should bring some changes to your business. You should learn from the year 2020 that it’s important to constantly adapt and evolve your business if you want to flourish.

We know you cannot change things at once, so you should start with small steps. You should start with something that is often overlooked but is important for you and your business i.e. the business card. If you are flexing the same business card since the noughties or following the same old designs, you should change. You should update it as per the new trends followed for business card printing.

According to experts, many business card trends will rule the year 2021, but QR codes will be the focus for all. Though QR code isn’t a new concept, it is rarely seen on business cards. But today, it has become a need.

QR code and its use on your business card

Quick Response Code or QR code is a small square code that looks like a compact version of a barcode. It contains all the information but can be read using the phone’s camera scanner.

With a QR code on your business card, your customers will get additional information. They won’t be restricted to limited details printed on the card and will get the opportunity to know more about your company. Just with a scan, they can do remarkable things like making a call, opening a website, following a social media profile, downloading a pdf, and more.

Benefits of using QR code on your business card 

Your customers will get all the information with the help of a QR on the business code but in return, you too will enjoy lots of benefits.

Expands the limit of space

The standard size of the business card is not enough to add the complete business details. You have to remove many things to avoid overcrowding. With a QR code, you can eliminate the limits of paper and let all your customers check the website for details.

Transforms your business card into digital platforms 

As a printed marketing media, it’s only possible for your customers to read and use the details manually when required. QR code on the business card will trigger all sorts of functionalities and everything will be transformed digitally. It means you will give access to all your digital platforms just with a scan.

Increase the chances of getting follow-ups 

In this busy world, no one has the time or is eager to copy or type your long email address or website URL. Thus, you don’t get traffic as expected. With a QR code on your business card, chances of landing more customers or followers increase because they just have to scan and go without any manual effort.

Tracks leads and ROI

It’s very difficult to track the effectiveness of printed media. But when the same printed media is shared with a QR code, you can track the leads and calculate return on investment. You will know from where the leads are coming and how successful the campaign is.

With a QR code on your business card, you will compel your audience to take an action. So next time when you go for a business card printing, don’t forget to include a QR code.